77 NEWMAN STREET, LONDON, W. l

Temporary Address: 22 Parkwood Avenu*. Esher. Telephone: Emberbrook 4058

Figure 5.3 Advertisement for Neo-Hombreol in The Lancet that was not used in the promotion campaign for male sex hormones in The Netherlands.

hormones in its endeavor to become accepted as a science-based industry. In this process, early claims in the treatment of aging men with testes preparations and glandular implants, gradually passed into the realm of quackery.