GENDER AND eDATING
In Chapter 13, Monica Whitty examines the differences between the development of on-line relationships and the more traditional face-to-face courtships. The chapter presents a model for the phases of online dating and compares this model with Givens’ (1979) work on a traditional model of courtship. It argues that eDating follows different “phases” than other courtship models and that these differences pose challenges and create benefits that are different from the challenges and benefits that traditional daters face.
In Chapter 14, Celia Romm-Livermore, Toni Somers, Kristina Setzekorn, and Ashley King introduce the eDating development model. The model focuses on the changes that male and female eDaters undergo during the process of eDating. The discussion in the chapter focuses on findings from a preliminary empirical research undertaken by the authors. The findings supported all of the model’s hypotheses, indicating that: (1) male and female eDaters follow different stages in their eDating evolvement; (2) the behaviors that males and females exhibit as eDaters are different; and (3) the feedback that male and female eDaters receive from the environment is different too.
In Chapter 15, Sudhir H. Kale and Mark T. Spence consider the marketing and cross-cultural aspects of mate seeking behavior in eDating. The study that is presented in this chapter is based on a content analysis of238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of the following ten attribute categories in the advertiser’s self-description were established, including, love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. The results support several culture-based differences in people’s self description in online personal ads.
And, finally, in Chapter 16, Nainika Seth and Ravi Patnayakuni use an ethnographic approach to examine the role of matrimonial web sites in the process of arranging marriages in India. The chapter explores how eDating web sites have been appropriated by key stakeholders in arranging marriages and how such appropriation is changing the process and traditions associated with arranged marriages in India. The investigation undertaken by the authors suggests that the use of matrimonial web sites have implications for family disintermediation, cultural convergence, continuous information flows, ease of disengagement, virtual dating and reduced stigma in arranged marriages in India.
Celia Romm Livermore Wayne State University, USA