Based on earlier research on male-female repre­sentation of the self (Hirschman, 1987; Feingold, 1990; Gonzales & Meyers, 1993) and on the three

countries’

scores on Hofstede’s cultural dimen-

sions, we

advance the following hypotheses,

starting with gender effects.

H1:

Women, relative to men, are:

a.

More likely to make love-related references

b.

More likely to mention physical characteristics

c.

More likely to mention entertainment

services

d.

Less likely to mention money

e.

Less likely to mention educational

status

f.

Less likely to make intellect-related references

g.

Less likely to mention occupational

status

H2:

Relative to Australia, India and Hong Kong

are:

a.

Less likely to make love-related references

b.

Less likely to mention physical characteristics

c.

Less likely to mention entertainment

services

d.

Less likely to mention personality traits

e.

More likely to mention money

f.

More likely to mention educational

status

g.

More likely to make intellect-related references

a. More likely to mention occupational status

b. More likely to provide ethnic information

c. More likely to provide demographic information