RESEARCH METHODOLOGY Sample
A sample of 238 personal online advertisements (121 females and 117 males) were downloaded and printed from three dating Web sites: 79 personal ads were from the Australian Web site, www. rsvp. com, 79 from the Indian Web site, www. shaadi. com, and 80 from Hong Kong (www. singlesof- hongkong. com). To select individual ads, after logging on to each Web site the third personal ad posted was printed and every third ad thereafter. There is no reason to believe that this sample selection method would result in response bias; for example, personal ads are not organized by age, surname or religious affiliation. We limited our sample to heterosexuals that fell into the age range of 21-35.