In order to prevent the further spread of AIDS, people’s behavior must change. Many programs have been started to achieve this goal, including educational pro­grams, advertising, and mailings. In 2003, Viacom (which owns CBS, Black Entertainment Television, Nickelodeon, and MTV) and the Kaiser Foundation be­gan a multimedia AIDS awareness and educational campaign. Public service an­nouncements about AIDS were increased on radio stations, and many television programs agreed to address HIV/AIDS in upcoming episodes. A variety of television shows have also included the topic of HIV/AIDS in their programming (such The Parkers and One on One).

At the beginning of the AIDS crisis, gay men made big strides in changing their be­havior. There were dramatic decreases in high-risk behaviors such as unprotected anal and oral sex. In the early 1980s, approximately 40% of gay men reported engaging in risky sex, but by 1987 this number fell to 10% (Staver, 1992). Today the availability of HAART has not been found to result in an increase in high-risk sexual behaviors among heterosexual men or women. However, in men who have sex with men, HAART ther­apy has been strongly associated with a failure to use condoms (DiClemente et al., 2001) and an increase in risky sexual behavior (M. H. Katz et al., 2002; Stephenson et al.,

2003) . HIV-negative men who have sex with men are engaging in more unprotected anal sex (Wolitski et al., 2001) and worrying less about contracting AIDS since the in­troduction of HAART therapy (Elford et al., 2000).

SEX in Real Life