DO BLONDES HAVE MORE FUN?
Are blondes really dumb and dependent on men, and why is this attractive? Are Tinkerbell, Cinderella and Goldilocks good role models, or is it all one big fairy tale? Could blondes actually be dark horses who know exactly how to get what they want?
‘I can be smart when it’s important, but most men don’t like it.’
Marilyn Monroe in Gentlemen Prefer Blondes (1953)
The evolution of the blonde, 11,000 years ago, happened during the Ice Age to help gain advantage in sexual selection. At a time when males were scarce, blondes stood out among their predominantly dark European rivals, first creating the idea of blonde appeal in men’s minds.
Gentlemen No Longer Prefer Blondes In the West, blonde hair is still regarded as a positive and attractive attribute in women. From the 1950s to the 1980s, research showed a considerable number of blondes were used in ads and magazines, with Playboy promoting the sexy blonde and 84 per cent of women believing men preferred blondes. However, the actual percentage was 35.
‘Blonde jokes don’t bother me because I know I’m not dumb
and I know I’m not blonde.’ Dolly Parton
In Greek mythology, the most desirable characters and gods
were blond, from Helen of Troy to Aphrodite.
The Romans wore pillaged Nordic plaits as trophies.
The sexy, fun-loving, promiscuous dumb blonde stereotype was promoted by Hollywood icons, such as Jean Harlow and Marilyn Monroe. In Gentlemen Prefer Blondes (1953), while both blonde and brunette are sexy, Monroe is the vacuous gold-digger, and Jane Russell is sharp and witty, but the real message is female sexual power. The list of headlining blondes goes on and on, including Mae West, Bridget Bardot, Jayne Mansfield, Grace Kelly, Kim Novak, Diana Dors, Debbie Reynolds, Margaret Thatcher, Lady Diana, Sharon Stone and Scarlett Johansson. Blond men have often been portrayed as weak or villainous, leaving the tall, dark and handsome to take the romantic lead, with the exception of men and women’s men Steve McQueen, Paul Newman and Robert Redford, and now the likes of David Beckham, Daniel Craig and Brad Pitt, who are giving the tall, dark and handsome a run for their money.