Known as the Hollywood Madame, Fleiss’s career hit the headlines in 1993 when a police sting operation blew the cover on her high-class services, which apparently attracted numerous wealthy and famous clients. During her trial for pandering [providing prostitutes] and tax evasion, Heidi refused to name any of her high – profile customers, although actor Charlie Sheen revealed he had been one. She was convicted and served 21 months in prison. In 2003 Heidi was hired to be the public face of the Daily Planet in Melbourne, Australia’s first brothel to be listed on the stock exchange. In recent times she has applied to open a brothel – Stud Farm – in Nevada, in which male prostitutes will cater for female-only clients.