Подпись: In 2001, a study by the Kaiser Family Foundation found that sexual themes appeared in more than two-thirds of American TV, with 56 per cent in the 1997-1998 season rising to 68 per cent in 1999-2000. In 2005, the study revealed sex scenes had nearly doubled since 1998. Подпись: • Sex and the City has been broadcast in more than 50 countries worldwide, including Singapore where it was banned until July 2004. The Simpsons sent it up by calling it Nookie in New York, with Marge's sister describing it as 'a show about four straight women who act like gay men.'

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Research in 2002 revealed that scenes of a sexual nature can affect the memory. The study by ■ psychologists at Iowa State University involved 324 adults aged 18 to 54 watching programmes with mainstream adverts. They were questioned afterwards and also a day later. Participants who had watched shows with no sexual content had better recall of the commercials than those subjected to sexually graphic content.

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